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Luma park

Just south of Stockholm City lay Luma Park, a protected factory building from the nineteen thirties. It contains offices, restaurants, cafe and conference facilities etceteras. This is the sign on the roof. Here is a view from the building, and here are more signs.

Hammarby Sjöstad (map) 10 April 2008 | others bloggar


Anonymous said...

A neat look at the sign and that makes the post interesting enough to have a look. Nice work.

Per Stromsjo said...

This reminds me of the "NG LI" campaign from the Finnish shipping company Viking Line some years back. They promoted their logotype aggressively by displaying only part of it. Our brains added the missing pieces, just like they had intended. Very effective marketing.

Peter Fristedt said...

Thank you Abraham!

Steffe said...

Och inte kan dom stava. Luma huset, vad är det för någonting?

Your daily dose of Stockholm, Sweden - click on pictures to enlarge!